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September 16, 2016

ETAHU Education Day

Heartland Security Insurance Group / 1st Floor Conference Center

501 Shelley Driver
Tyler, Tx. 75701

(behind Chili's - 903-561-8484)

9:30 a.m. to 3:00 p.m.


Registration will begin at 9:30 a.m.

Title: "The ACA Maisma"
Speaker: Mike Smith, LTCP, President, The Brokerage Inc.
Course #104930 / Provider #32637
1 Hour CE

Title: "I Have To Report What!? IRC 6055, 6056, 1094 and 1095"
Speaker: Gentrie Pool, Director of Sales, Sterling Administration
Course #102140 / Provider #32637
1 Hour CE

Title: "COBRA: Am I Doing It Wrong?"
Speaker: Gentrie Pool, Director of Sales, Sterling Administration
Course #99532 / Provider #
1 Hour CE

Title: "The Doctor Shortage and Market Based Solutions"
Speaker: Audra Sullivan, SGS, CBC, President, Vogue Insurance Agency, LLC
Course #102354 / Provider #32637
1 Hour CE


Agenda for Education Day

"The East Texas Association of Health Underwriters serves to inform and protect the consumer by enhancing the professional growth of its members."

Financial reports are available for review.  Contact the Association Treasurer

ETAHU Education Day

Gentrie Pool

Director of Sales for Sterling Health Services Administration, Gentrie Pool, has a long line of industry credentials and excellent experience to help Sterling clients design and implement plans that deliver results for employers and employees. Prior to joining Sterling, Gentrie served in leadership roles in employee benefits specifically related to: Account Management, Production, Director of Operations, Human Resources, Payroll, Corporate Training and Communication. Most of her insurance experience, 10 years, she was in production and training on the broker side of the business. She has spent the last five years on the carrier/TPA side. Gentrie is the former president of the Fort Worth Association of Health Underwriters, she served on the board for 10 years at the local and state levels. She holds her L&H and P&C licenses, as well as her RHU, REBC, SGS and CSA designations. Gentrie is a NAHU Healthcare Reform Certification Course, Certified Professional. Gentrie also has a Masters of Science in Communication Studies from Texas Christian University.

Mike Smith, LTCP

Mike Smith entered the insurance business in 1993 as a marketing and agent service representative at The Brokerage Inc.

He is now the President of The Brokerage, an insurance marketing organization specializing in Life and Health insurance products.  Smith is responsible for The Brokerage’s marketing strategy, advertising, marketing operations, sales support, web site development, public relations, and business development.

Audra Sullivan

Audra Sullivan is President of Vogue Insurance Agency, LLC. She has been in the Insurance industry since 1993. After working at Blue Cross and Blue Shield of Texas as a Marketing Service Representative, she worked with several hundred brokers as a Broker Sales Executive at BenefitMall. At BenefitMall she was a part of the BenefitMall Elite Sale Team and was awarded the BEST Excellence Award in sales for four consecutive years. As Vice President of Granite Benefits, Inc., she managed the Employee Benefits Department.

Want to get an idea of what individual and small group rate increase could look like for 2017?   Submission of that information can be found here –

  1. Click Search ACA-Compliant Products
  2. Choose Texas
  3. Enter just a Start Date of 01/01/2017

Individual HMO Advantage increases possibly going up by 58%!


ETAHU  |  P.O. Box 133214  |  Tyler, TX 75713-3214  |  Member of